Belfast Telegraph

Wednesday 23 July 2014

Katy Perry unveils perfume campaign

Katy Perry

Katy Perry looks like fashion royalty in her latest perfume campaign.

The regally-titled perfume is the latest in Katy’s beauty empire, which has already spawned scent hits Purr and Meow!

Unlike its predecessors, the latest doesn’t sport a cat theme and instead goes for an entirely more royal feel.

To accompany the perfume, Katy has now revealed an ‘own the throne’ picture campaign.

In the snap posted on her Twitter account, the singer sits atop a throne turned sideways, clutching a gold sceptre.

She wears a tight red corset dress with a layered miniskirt made up of frills and a claw-like necklace.

The focal point of her look is a pair of super-high boots, which finish at the ankle but boast straps all the way up to her thighs.

Katy also wears a gold crown and perched on top of the sceptre is the elaborate perfume bottle.

Her beauty look is classic liquid eyeliner with a subtle red lip and she appears to be wearing long, wavy black hair extensions.

“I'm thrilled to reveal #KILLERQUEEN Own the Throne! (sic)” she captioned the snap.

Killer Queen comes in a gem-shaped bottle with elaborate gold detailing.

“Killer Queen is powerful, edgy, sophisticated — and that’s exactly where I’m trying to be now with my music,” Katy recently explained.

“There were two different aspects in creating the fragrance. It’s almost like [using] two different parts of your brain — the packaging and bottle and marketing, but essentially all that doesn’t matter unless you have the juice.”

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