Kellan Lutz has denied his clothing label is only for hunky model types.
The hunky actor plays the title character in action film Hercules 3D and is renowned for his chiselled good looks.
Kellan attended a preview of his clothing brand Abbot + Main’s spring ’14 collection in Las Vegas earlier this week, where he said the line is suitable for everyone not just heroes like himself.
“It’s all about comfort,” he told WWD. “We’re not this fashionista brand.”
Kellan debuted his line in 2011 and named it after an intersection in the Venice Beach, California neighbourhood where he once lived. The range mainly consists of soft, slim-fitting T-shirts and casual understated hoodies and will be sold at US stores Bloomingdale’s and Nordstrom.
Initially Abbot + Main was a menswear line, but the collection has now expanded to two-thirds being for women.
The garments are all designed to be layered over each other so are logo and label free.
Highlights from the spring ‘14 selection include a coral coloured long-sleeved T-shirt for men and women with detail seen in the pockets and a draping tank top in matte grey.
The former Twilight star told the Las Vegas local press how he was raised in Arizona and the Midwest, areas he described as “trendiness challenged”.
Kellan, 28, started modelling aged 14, and developed his eye for style hanging out with fashion and photography greats.
He joked that he knew he’d be a trend setter when his six brothers started stealing his clothes rather than him taking theirs.
‘‘It’s great to find something outside of acting,’’ he added about designing the range.
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