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Kelly Osbourne on clothing line

Kelly Osbourne will launch her clothing line on HSN in September.

The star used to go for a gothic look but has switched up her style and is now a presenter on popular show Fashion Police.

She's launching her own line Stories… By Kelly Osbourne on HSN on September 25. Alongside this she's setting up a website where she will encourage her fans to share when and where they wore her designs.

“I believe that every time you wear something, you have a story of where you wore it, whether it be good or bad,” she explained to WWD.

“What made me realise this was when I was going through my closet and I was like, ‘Oh, I wore those shoes on stage every day when I was in Chicago,’ and, ‘I wore that dress to my friend’s funeral,’ and, ‘Oh my gosh, I wore that skirt on a date and it still has a stain on it from where I fell off the steps because he tried to kiss me, I didn’t want to kiss him and I broke my wrist. I can’t get rid of that.’ Like, there are all these funny emotional attachments.”

Kelly, 29, has struggled with her weight in the past but is now happy at a US size 2, although she admits her "big bum" sometimes means she reaches for a 4.

“Because I have been everything from a size 0 to pretty much almost a 16, depending on the brand, it made me realise all the tricks I had learned to cover up certain areas or to detract from certain areas, and what I like in clothing,” she noted.

In keeping with the 'stories' theme, Kelly is naming her collections by chapter. She's excited about her line but keeping it realistic.

“My collection is called Chapter One and then we’ll go onto Chapter Two as we develop,” she shared.

“My mission is not to be the number-one fashion designer in the world. I’m not trying to change or come up with anything that people haven’t already done. I’m just trying to make fashion fair and make good quality basics available to all women.”

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