Kim K’s new app ‘focuses on tutorials’
Journalist Jen Garcia has revealed what fans can expect from the upcoming Kardashian/Jenner apps.
The reality star has forged a career for herself in the world of fashion and cosmetics, with several clothing lines under her belt and working alongside some of the world's most talented make-up artists.
She already has a successful app available for fans to enjoy and she's now set to launch another with the help of Jen Garcia, former deputy news editor at People magazine.
"Being an editor at People for nine years, the Kardashian family became part of my beat. Over that long span of time, I covered every big life event. I went to one of Kim’s weddings and I worked with her when she edited one of our StyleWatch pieces," Jen explained to WWD of how the collaboration came about.
"Kim is very high-end. It’s about mixing high fashion with being a mom. I think you’re going to see a lot of beauty from her. She’s focusing a lot on tutorials."
It isn't just Kim who Jen is helping though; her sisters Kourtney and Khloé and half-siblings Kendall and Kylie are getting involved too. The journalist noted that Kylie, 18, is packing plenty of fashion and beauty into her app, but putting a unique twist on things.
As for Kendall, who walked for the likes of Alexander Wang and Diane von Furstenberg during New York Fashion Week over the weekend, fans will notice a distinct difference.
"Kendall is a high-fashion model, so the look and feel of her app is very clean and crisp," Jen shared. "Nobody knows who the real Kendall Jenner is - they see her walking the catwalk. We don’t know much about who she is and what she likes to do. Her video content is unique; she chose to shoot it herself, unlike the others."
The apps are scheduled to go live next week.
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