Kim v Kate: The other Wimbledon showdown everyone enjoyed watching
Andy Murray won his second Wimbledon title in front of a host of famous faces - including wife Kim and the Duchess of Cambridge.
While the photographers focused their lenses on the Scottish tennis hero throughout, there was almost as much interest in who would emerge the victor in the summer chic stakes.
The Duchess of Cambridge watched the match with husband Prince William, both sporting Ray-Bans to shield their eyes from the sun.
The array of A-list celebs and Royals who graced Centre Court erupted in applause as Murray sealed a straight sets victory over Canadian Milos Raonic.
Kate chose a £2,300 dress by one of her favourite designers, Alexander McQueen, which features an 'Obsession' print that includes butterflies, jewels and even skulls.
Meanwhile, her £39 Brora Gold 'charm' earrings, which she also sported during her tour of India earlier this year, appeared to bring luck to Murray during the match.
After the match, the couple congratulated Murray on his victory, with William going on to ask how his five-month daughter Sophia was doing.
Murray replied: "She's great.
"Last three nights slept through."
William commented that had been "a good omen".
Murray returned the favour by inquiring about Princess Charlotte, saying: "She's five months now... and yours?"
The answer could not be heard, but Murray went on to talk about serving, before Kate said: "Many congratulations, it was a great game."
William said: "So pleased for you, well done."
Kate added: "You can relax with your family now."
Murray also spoke to Sherlock actor Benedict Cumberbatch and his wife Sophie Hunter.
He then went out on to the club balcony, where a cheering crowd of waiting tennis fans saw the triumphant Scot hold the trophy aloft for them.
Meanwhile, Kim Murray (28), wore a £2,200 embellished gold dress by Jenny Packham to cheer on her husband from his player's box as he pummelled Raonic.
A host of famous faces turned out to watch the final, including actor Hugh Grant, US actor and producer Bradley Cooper and his partner, Russian model Irina Shayk, Prime Minister David Cameron, Mayor of London Sadiq Khan, and Scotland's first minister, Nicola Sturgeon.
Other royals there included the Duke of Kent, who is President of the All England Lawn Tennis and Croquet Club and presented the men's singles trophy, the Prince and Princess Michael of Kent, Lord and Lady Frederick Windsor, Princess Alexandra and the Duchess of Gloucester.
The crowd rattled the Centre Court rafters with a roar for Murray at the moment of victory, standing together to cheer and applaud his brilliance.
Murray seemed overcome by emotion as the enormity of his achievement dawned on him.
His wife Kim and mother Judy screamed their joy from Murray's box, with his coaching team hugging each other. As the crowd chanted, "Let's go Andy, let's go!" he wiped away tears.
After the final he thanked the crowd for their support, including Mr Cameron, who was roundly booed as Murray tried to laugh off the audience reaction.