Belfast Telegraph

Kimye stun in Balmain advert

Kim Kardashian and Kanye West have shown their romantic side in a new campaign for French fashion house Balmain.

The husband and wife team cemented their status as the world’s hottest celebrity couple by posing in a new campaign for the fashion giant.

In the picture, Kim can be seen wearing a black, mesh checked top with her hair half slicked back and dark smoky eyes.

She has her hand provocatively spread across Kanye’s cheek, apparently pulling him towards her for a kiss.

Kanye, meanwhile, shows off his muscular chest in an open black jacket, while gazing seductively into his wife’s eyes.

Kim shared the shot on her Instagram page on Monday, with the simple caption: “BALMAIN!”

Her sister Khloé was a little more descriptive in her excitement about her sibling’s new deal, writing on her own Instagram: “Shut it down!!!!!! Yaaassssss!!! I am so in love with this picture!!! KiKi+Yeezy= #Balmain @olivier_rousteing @kimkardashian.”

Kim and Kanye have long been friends with Olivier Rousteing, the creative director of Balmain.

And while Kim opted for a Givenchy Haute Couture gown when she walked down the aisle to become Mrs Kardashian West in May, she changed into a Balmain creation later in the evening.

The minidress featured a plunging neckline and was adorned with pearls and crystals to provide Kim’s much loved bling.

The couple follow in the footsteps of Rihanna, who previously fronted advertisement campaigns for the brand.

And in an interview earlier this year, Olivier said he wanted to bring Balmain into the 21st Century by choosing a frontwoman who wasn’t officially a model.

“I love seeing a woman, the feeling of a model, a top model,” he told Britain’s Independent newspaper. “Today people are looking at Rihanna like they were looking at Naomi Campbell or Claudia Schiffer, nobody wants to be a model, everybody wants to be a singer. That's the new dream. I think having Rihanna in the campaign is like having Cindy Crawford of Christy Turlington, but for my generation."

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