KStew 'comfortable' for Balenciaga
Published 07/02/2014 | 09:00
Kristen Stewart's Balenciaga Rosabotanica campaign is "more lived in".
The 23-year-old currently stars in the ads for the brand's perfume Rosabotanica. Before this she modelled for Balenciaga's Florabotanica fragrance.
Both campaigns show Kristen in black and white covered in colourful vines and flowers. However, the brunette beauty believes her alter ego in the snaps has flourished a lot more since the first photoshoot.
"It's like she knows the environment so well that when the lens steps in to take a look at her, it's like, 'I've been in here in my own world for so long now, who is looking at me?' [Rosobotanica] is a little bit more lived in," she explains in a behind-the-scenes video for the label.
"[Florabotanica] was very fresh, it was really clean. It looks like the vines are starting to grow into her and they're becoming a part of her and she's clearly very comfortable there and like, owning it a little bit more."
Perfumer Jean-Christophe Herault, who came up with the scent, also believes the new offering is more "raw".
"With Rosabotanica the treatment of the flower is way more intimate. We carry on our walk in a garden but we focus on one rose," he added. "We didn't work this rose the way one expects, romantic... but more it's spiced, spirited and even smouldering aspects."
While the new perfume gives off a different feel from the previous, Kristen still feels happy to become a flower-power female for the Balenciaga. She also praises the photographers for creating a relaxing atmosphere.
"What I like about this is that I didn't have to turn into a different person," she continued. "The point was to capture something natural. If you ever feel like you're forcing something, or like trying to get his shot, suddenly it's just, it's not fun anymore."
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