Belfast Telegraph

Thursday 26 May 2016

K-Stew for Nike?

Published 10/03/2014

Kristen Stewart
Kristen Stewart

Kristen Stewart is rumored to be in talks with Nike to front a new campaign for the brand.

The Twilight star is said to be a big fan of the sportswear giant and has often been photographed in the brand's trainers.

Now sources say Nike is keen for the star to front campaigns for it, but are facing a struggle with Kristen, who cherishes her privacy.

“It’s no secret how much Kristen loves Nikes. She often changes into a pair of Nikes after walking the red carpet in heels," an insider divulged to RadarOnline.

“It’s not the easiest deal to make, as Kristen has shunned dozens of offers to endorse products since her rise to fame in the Twilight films. Also, Kristen already makes a ton of money because she gets a little piece of the Twilight merchandise. She’s terribly self-conscious about seeing her face on products.”

Despite 23-year-old Kristen's rumoured shyness, the star does front a number of high profile campaigns.

She's currently the face Balenciaga's perfume Rosabotanica and posed in a shoot that makes her appear topless for the adverts.

It was also reported in December that she's secured a deal with Chanel, to become the new face of the fashion house, with the campaign due out in May.

Nike is well known for its collaborations with sports stars, and has featured Michael Jordan, Tiger Woods and Lance Armstrong in the past.

It now wants to expand its fan base says the source.

“The company obviously wants to broaden its base from athletes to actors, and, in particular, appeal to young women.

“Nike execs believe that with her tomboy cool image, Kristen would be the perfect celebrity spokeswoman to create some new excitement about the brand," the source added.

© Cover Media

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