Lady Gaga's stylist says the star likes to customise and create her own striking outfits.
The eccentric singer is known for sporting unusual outfits on the red carpet, and arrived at the 2011 Grammy Awards inside a glowing egg.
Brandon Maxwell is the star's stylist, and stressed that some of her most memorable looks boast an element of DIY.
“Nobody loves clothes and couture more than Gaga, but I think some of her most famous costumes are things that she made with her own two hands,” Brandon told style.com.
Gaga is currently making her chart comeback and released the video for new single Applause yesterday.
The promo was directed by famed fashion photographers Inez van Lamsweerde and Vinoodh Matadin. Gaga appears in the film wearing garments including an archival John Galliano gown accessorised with duct tape and safety-pin baubles. Brandon says the experience working on the new single was a career highlight.
“For me, it was one of the most memorable experiences that we’ve ever had,” he explained. “The concept was really, what would you do for the applause? There are parts of the video that are incredible for fashion people - like, I was basically crying during that whole Galliano scene. But she has a huge fan base, and I like to choose pieces - whether they’re off the runway or made by us - that some of these kids can make at home.”
Brandon says Gaga's toned down aesthetic in the video isn't anything new. He gushed that her presence alone is enough to carry off strong looks without the need for lavish make-up and fake hair.
“There hasn’t been a big change. I’ve worked with Gaga [as Nicola Formichetti's former assistant] for years, and this is just a natural progression. For instance, today, she wore Balenciaga [on the way to] Good Morning America, and it was the most chic thing. But on her, it still looks a bit different,” he offered. “So I think it’s OK to move into this cleaner area, because she could walk naked and she’d still look odd and beautiful in some strange way.”
© Cover Media