Leona Lewis has collaborated with The Body Shop on a limited-edition line of make-up for spring.
The British singer has collaborated with the beauty brand on a limited-edition collection of make-up and fragrance for spring.
The winner of the UK version of The X Factor is an animal rights activist. This is what drew her to work with The Body Shop, which is known for producing ethically-sourced and cruelty-free products.
“I’m passionate about beauty, and I’m all about animal rights and Community Fair Trade,” Leona revealed to WWD. “As a result, I’m really conscious of where the products that I use come from. The Body Shop sells cruelty-free, ethically sourced products containing amazing Community Fair Trade ingredients.”
Leona shot to fame after winning the reality singing show in 2006.
She has since gone on to become a world-wide success.
Leona hopes to use her collaboration with the bath and beauty company to raise awareness about testing products on animals.
The star will launch a campaign in May to encourage The Body Shop’s customers and her fans to sign a petition in support of Cruelty Free International’s push for a global ban on animal testing for cosmetic purposes.
“The fact is that there are alternative tests that are far more superior to testing on animals,” Leona stated. “It’s a cruel, barbaric and an unnecessary process. This cruelty can end if we speak out loud enough and I urge everyone to sign this pledge.”
Leona’s line of make-up will launch in stores and online from the end of March. The range includes two shimmer palettes, four lip glosses, a blusher brush and a white musk fragrance.
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