Belfast Telegraph

Levine likes lazy fashion

Adam Levine wants men to feel relaxed in his new clothing line.

The Maroon 5 frontman is launching a new menswear line called 222 for Kmart. With pieces including chequered shirts, T-shirts and dark denim jeans Adam has catered to what he believes men find appealing.

He hopes his "simple" designs will make things a lot more straightforward for males.

"I think that men, to a large degree, like things to be easy. That's a big deal for me - I don't want to have to think about it. I think easy is the key and it's simple and classic and you can't go wrong with this. No one thinks this is ugly," he explained in a promotional video as he holds up a green and white gingham shirt.

Adam hopes his collection will make men feel "comfortable" and stand out from other brands on the market. He wants people to wear the ensembles in both casual and smart environments as he believes they fit both criteria.

"The kind of thing about buttoned down shirts is that you don't want to feel, like, too precious or you have to button it up to the top and put on a tie and feel uncomfortable," he said. "You can kind of throw this on and look casual, that's kind of the whole thing... you don't want to think like it's a big deal to put stuff on. You could dress this up if you wanted to."

Earlier this month the rock star unveiled his clothing for the American discount store, following in the footsteps on Selena Gomez and Nicki Minaj who also have lines. Speaking at the event Adam explained what fashion means to him.

"Honestly, I think fashion has a lot to do with when you wake up that day; a reflection of where you are, who you are and what you're going to do. I'm not making a pretentious fashion statement, but you have to put something on, and I'm not wearing a fig leaf," he joked.

Adam's line hits stories next month.

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