Lily James is new face of Burberry
Lily James has landed her first major fashion campaign.
Cinderella and Downton Abbey star Lily James has been named the new face of Burberry.
The 27-year-old will front the style firm's new My Burberry fragrance ads globally.
It's the actress' first-ever advertising campaign.
She succeeds Kate Moss and Cara Delevingne, among others, in new ads shot by Mario Testino.
The campaign will launch in August (16).
"I am thrilled to be officially joining the Burberry family," Lily says in a statement. "I am so proud to be British, so it really means a lot.
"Shooting my first campaign was so special. I don't want to give away too much but I had a lot of fun showing a different side of myself."
Lily is no doubt surprised by her new style icon and brand ambassador status, considering how she has previously admitted to some major fashion fails while she was growing up.
"Everything I wore when I was younger was bit cringe," she laughed to British InStyle magazine in 2014.
"I had puppy fat and wore unflattering boob tubes, combats and stretchy orange flares."
Lily's life changed drastically after bagging a part in hit period drama Downton. She now has to worry about looking camera-ready whenever she leaves the house and admits her agent nudged her to start dressing a "little better".
But there are also plenty of upsides to fame aside from landing major campaigns - such as being loaned beautiful dresses for big occasions.
"I never knew until my first film premiere that actresses borrow clothes from designers for the red carpet," she marvelled.
"Being lent an amazing designer dress is like putting on a mask - you feel buttressed and protected by it.
Lily has a busy 2016 - she is currently filming Baby Driver and will appear in The Kaiser's Last Kiss and TV mini-series War & Peace.
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