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Little Mix on Magic moniker

Little Mix reveal why they decided on Gold Magic as a perfume name.

The British girl group, made up of Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock and Jesy Nelson, launched their debut fragrance last month.

It coincided well with Little Mix's latest single Black Magic, which Jade reveals made their name choice a lot easier.

"Months and months ago, we thought really hard about a name. We thought of all sorts of different names, and then basically when Black Magic came about, it just kind of all slotted together really. It's perfect," Jade gushed to Cover Media.

"I think the lyrics in Black Magic really connected with the perfume. It just all fell in place. And we went with gold because gold is a beautiful colour, it's very sophisticated."

As well as picking a name and selecting the fruity and floral scents that make up the smell, the girls also had to design the bottle.

The gold liquid is housed in a rectangular bottle, which appears more inverted at the base. Around the neck is a bracelet with a charm on.

"We went for something that was simple and sophisticated. We absolutely love it," Jade said.

"And we're perfectionists as well, every single bottle we were holding it. Some [perfume] bottles are huge... we just love the feel of it," Perrie added.

"And it looks so expensive as well," Leigh-Anne smiled.

For the outer packaging, each of the singers appears on one side of the box.

© Cover Media

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