Livia Firth is very excited to be working with major designers for her eco-friendly style project.
The wife of British actor Colin Firth has been working to change stars’ ideas of fashion since 2009 as Eco-Age creative director and founder of the Green Carpet Challenge.
“We are so excited to be working with Victoria Beckham, Christopher Bailey, Erdem, Christopher Kane and Roland Mouret. We made the decision to select designers that we had never worked with before,” she gushed to Grazia Daily.
“They all embraced the project enthusiastically and it was a real collaboration as we both grew together - we had a privileged insight into the way they work and learned a lot about the process. The designers had exclusive access to our GCC fabric library and we helped to join some dots along the way!”
Livia has been working on her initiative for four years.
She revealed what has changed since she started up the eco-friendly clothing challenge, including her latest collaboration with net-a-porter.com.
“A great deal! We would have never thought we could have arrived this far in such as short space of time,” she smiled.
“With the launch of the GCC Brand Mark this year in Paris along with the first ever zero deforestation certified handbag collection for Gucci or in Cannes, and the first ever Green Carpet collection for Chopard, and now this amazing collaboration with net-a-porter.com... it's truly amazing.”
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