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Lourdes Leon hails Madonna as her style inspiration

Published 08/07/2016

Lourdes Leon
Lourdes Leon

Lourdes Leon has made her modelling debut for Stella McCartney.

Lourdes Leon has praised her mother Madonna as her key fashion inspiration following her modelling debut.

The 19-year-old is among the beauties fronting British designer Stella McCartney's new Pop fragrance. And in a newly released video for the perfume, Lourdes gushes about how her chart-topping mother's sense of style has influenced her over the years.

"My mom has helped me so much," she explained in the clip. "She has great style and she's an amazing dresser."

It's not the first time Lourdes has stepped into the fashion world, previously collaborating with Madonna on her youthful Material Girl fashion line, which was launched in 2010.

McCartney raved about the University of Michigan musical theatre student earlier this year (16), when she first announced Lourdes, nicknamed Lola, would be a part of the fragrance campaign. Sharing a preview of the advert in an Instagram picture in March, she wrote: "Lola, who I've known her entire life, is at the beginning of her career as a performance artist. She's an independent, inspirational and free-spirited young woman. Despite being born in the spotlight, she has kept her feet firmly on the ground!"

Singer Claire Boucher, known as Grimes, The Hunger Games star Amandla Stenberg and model and animal activist Kenya Kinski-Jones also join Lourdes for the campaign.

Aimed at millennials, Pop is a woody and floral fragrance with a mix of tuberose and sandalwood, which McCartney says she developed for young woman who are "popping, and ready for the next phase". The style star adds that she wants her new product to encourage and inspire the next generation of women.

"Pop is hopefully saying something important. I’m interested to see how it’s taken," she told WWD previously.

The full Pop campaign film will be unveiled on 11 July (16).

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