Belfast Telegraph

Lucy Hale's Avon cover revealed

Lucy Hale's debut campaign for Avon has been unveiled.

The Pretty Little Liars star was announced as the brand's new beauty ambassador in June this year.

Lucy's first campaign for the cosmetics company is to front the ten year anniversary special of their magalog, mark, which is a combination of a magazine and a catalogue.

Lucy appears on the cover wearing a sequinned silver mini skirt and a grey T-shirt.

The 24-year-old holds a variety of helium-filled star shaped party balloons and sports a fresh-faced look.

Lucy's make-up for the aptly-titled '10th Birthday Issue' was done by Fiona Stiles, who described the actress as a pleasure to work with.

“She was really interested in all of the products… what was that colour and what is that product? I think she’s as obsessed with make-up as I am!” Fiona told Stylecaster.com.

As well as starring on the cover of Avon's digital and print magazines, Lucy is the spokesperson for the m.powerment by mark campaign, the brand's philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women.

"I'm incredibly proud to partner with a brand that is as passionate about empowering women as I am," Lucy said about the partnership. "I've been a fan of mark's products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside."

Meg Lerner, Global President of mark, said the company are thrilled to have tapped Lucy as the face of their brand.

"Lucy is the perfect example of our belief that there are no limits to what a woman can imagine or achieve," Meg gushed. "She embodies our mission of empowerment and what it means to make your mark on the world. We're thrilled she's joining us in time to celebrate our 10th Birthday."

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