Madonna’s clothing line going international
Madonna’s Material Girl clothing line is set to go international.
The American singer’s fashion line will now be sold in Canada after leading retailer Hudson Bay Company (HBC) announced it had reached a licensing agreement to stock the glamorous attire.
Until now, the celebrated clothing range had been sold exclusively in the US, where the blonde-haired singer was born.
She created the business with her daughter Lourdes, 13, and the designer garments will now be sold in HBC’s 91 stores across Canada.
“This is the first license outside of the US for Material Girl and marks the beginning of an international expansion strategy for the brand,” British newspaper The Independent reported.
Iconix Brand Group’s in-house fashion department half owns the venture, which is inspired by the 1980s when Madonna’s hit Material Girl was released.
The clothing line includes glamorous rock attire such as bodysuits ad biker jackets and ranges in price from $12 to $68.
It is quite unusual for US celebrity clothing lines to be available outside of America, with Madonna paving the way for others to follow in her footsteps by branching out.
Actress Taylor Momsen from the hit American television show Gossip Girl acts as the face of the Material Girl brand.