Belfast Telegraph

Mama Mia! Why do you want to dress just like your daughter?

Shared style or too close for comfort? Laura McGarrity discovers there’s more than meets the eye to this latest trend.

Are mums these days trying to recapture their youth or are daughters trying to look like a mini me of their mother? Whether it is Fergie and Beatrice merging into the same auburn, suited-royal or Demi Moore and daughter Tallulah Belle dressing like twins, more and more celebrity mum and daughter duos are becoming clones of each other.

A recent report by the Journal of Consumer Behaviour found that there is a strong correlation and ‘reverse socialisation' between mother-daughter fashion senses. It seems mothers are now looking to their daughters for a source of fashion advice, as well as sharing each others' clothes.

Could the repetition of trends in fashion today remind mothers of happier times of their youth?

Could daughters be idolising their mums and that has led to them mimicking their mum's style or vice versa? Or is it only natural for mums and daughters to have similar senses of style and for their individual tastes to rub off on each other?

The gap between mother-daughter styles seem to be getting narrower as they dress in the same way.

We spoke to a few local mums and daughters to see why they live in each other’s wardrobes.

‘We have always matched‘

Lawrain Aumonier (45) owns David Aumonier hairdressers with her husband David. They live in Bangor with their children, Davis (15) and Paris (17). She says:

My daughter Paris and I borrow each others clothes on a daily basis. We are around the same size so we are always borrowing each other’s dresses, cardigans and tops, as well as accessories and shoes.

We are used to borrowing clothes from each other so I don't even ask her any more and we never have any major fall-outs.

Once I let Paris borrow a grey coat, that my husband bought me, and she lost it. David was furiousbut I just think they are only garments — they aren't precious.

I have a lot of designer pieces that Paris likes to borrow, some of my Stella McCartney dresses are quite psychedelic and she looks better in them than I do.

When Paris was about five I got a dress made for me and a matching one for her. It was floral and halter neck and now Paris is older she wears the dress that was originally mine, so we have always matched in a way.

Even my mum who is in her 60s borrows my clothes. I was on holiday recently and my colleagues told me she came into the salon in my jeans and six-inch orange platforms.

If I'm out shopping and I see something Paris would like, I tend to go home and put it in my wardrobe and that way she'll go and take it but if I was to give it to her directly then she wouldn't want it.

I am very involved in fashion, because of my job and I'm very trend conscious.

I would say my style is quite eccentric and I love Vivienne Westwood and Daphne Guinness.

Most of the women around my age that come into the salon say their children think they look naff but Paris looks up to me for my style.”

‘Her style’s more out there’

Paris Aumonier (17) attends Sullivan Upper Grammar School in Bangor and works part-time in her parents salon. She says;

I'm quite unusual for a girl in that I hate going shopping, so I just borrow my Mum's clothes.

I mostly borrow her Vivienne Westwood dresses and a black chunky belt that I love.

We've only ever had one fight about borrowing things. She once got so annoyed at me borrowing her black belt that she hid it behind her wardrobe; quite sad for a grown woman, really.

I love my Mum's sense of style and that's why I borrow her clothes, although there are some things she has that I would never wear. Her style is a bit more out there than mine. She has a lime green coat that I wouldn't be caught dead in.

Once I bought a tutu for a fancy dress party and she wore it to work.

It can be a bit embarrassing, when I am working in the salon as some of the girls would ask me is that not your mum's dress, because they've seen her wearing it, but it is actually mine.

I hope I have her confidence when I'm her age.”

‘I’m not recapturing youth’

Co-founder of over-30s model agency Models EG, Edna Gillen (45, left) lives in Bangor with her husband Garry and their daughter Faith (16). She says:

My daughter's and my own styles are quite similar, we both love vintage and quirky pieces, so we would borrow each other's clothes quite a lot.

We have a lot of 1950s style blouses and dresses that we would lend each other.

For example, say I borrowed one of Faith's blouses I would wear it with trousers, whereas she would wear it with shorts, so looks |can be adaptable for different ages.

I don't think I am trying to recapture my youth, definitely not, I just love fashion.

When I see trends from the 80s coming back into fashion I find it really amusing. I have let Faith borrow some of my dresses from then, but those trends are behind me now. If someone complimented me on something I was wearing and it was Faith's I would tell them. My friends are very fashion conscious, so we see it as nodding to current trends.

It’s an even bigger compliment when people don't pick up on the fact that I might be wearing my daughter's clothes.

“Obviously Faith and I do get annoyed at each other, say if I set a pair of shoes aside to wear, and I know they are in my |daughter's not-so-tidy room. It hasn't caused any major fights though.”

‘I think she’s very stylish’

Faith Gillen (16) goes to Glenlola Collegiate in Bangor.

My mum would borrow more of my clothes than I would of hers, but I would borrow a lot of her jewellery and shoes. I always borrow a black dress she has. It is 1950s and lacy.

I don't mind her borrowing my clothes. She wears them differently than I would so we never end up wearing the same outfit.

I only get annoyed if she's wearing something I was planning to wear.

I think my mum is very stylish and that's why we can borrow each others' clothes. A couple of my friends borrow their mum's clothes as well, but not many.

A lot of celebrities do it and I think they're looking up to their mums; that's why I do it.

“We are quite blunt with one another, but would always ask for each others opinion.”

‘We both shop in Ted Baker’

Maureen Lynn (55) is owner of Lynn Recruitment. She is separated and lives in Belfast with her daughter Stephanie (24). She says:

Stephanie would definitely borrow more of my clothes than I would borrow hers. We are different sizes so not all of our clothes fit each other. I would wear a lot of her casual clothes, her tops and leggings. We're always borrow- ing each other's jewellery and accessories, not shoes though because I'm a different size.

I usually have to hide things from her that I don't want her to wear.

Most of the time we don't fight over clothes but there have been plenty of times when she has come home and was wearing something I had just bought and not got a chance to wear yet.

It is a joke between us. When she went to a work formal recently she borrowed one of my D&G dresses and some of my jewellery. The only thing she was wearing that was hers was her underwear. Her style definitely rubs off on me and we both shop in Ted Baker. I like the baggy jumpers she wears in the winter, but a lot of things like short shorts or some dresses I would never wear. I hate the whole mutton-dressed-as-lamb look.”

‘We know what each other likes’

Stephanie Lynn (24) is a primary school teacher. She lives in Belfast with her mum. She says:

I'll always remember being really young and thinking my mum was really fashionable, as she was always in massive heels. She has definitely influenced my fashion sense. It is really annoying that I am a size bigger than her in shoes because she has a massive shoe collection that my friends and I are so jealous of.

As she is in her 50s there are some of her clothes that I wouldn't wear. Some of her dresses are too long, I would want them to be shorter. I borrow a lot of her tops and wear them with leggings. Mum has a black DKNY dress that I borrowed all the time, to go out for dinner or out for a drink and then I went and bought the same one.

She has a Roberto Cavalli floor-length dress I have borrowed before and got so many compliments on it, but mum was the first to say it is hers. Our taste in clothes is similar and we know what each other likes. If I was out shopping I would be able to pick her out an outfit, and vice-versa.”

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