Marion Cotillard designs Chopard jewellery
Marion Cotillard sensed a "totally different energy" while creating jewels for Chopard.
The French actress already has a connection with the brand and was the first famous face to wear its Green Carpet Collection at Cannes Film Festival in 2013.
Marion recently joined Chopard's co-president Caroline Scheufele and producer Livia Firth, whose company Eco Age launched the Green Carpet Challenge in 2009 to encourage labels to be ethical, to announce her new role.
The star has designed a necklace and bracelet, both of which are to be unveiled in May during the next Cannes, and found the creative process a rewarding opportunity.
“You design while thinking of the people who work on extracting the stones, so it’s a totally different energy,” she explained WWD, adding that it's even more gratifying knowing they used opal stones from a family-owned mine in Australia.
“Why should the creation of dreams and luxury turn into a nightmare for the people who are providing the raw material?”
Livia is also pleased with the collaboration, especially knowing that Chopard is making an effort to use ethically obtained gems. She sees this venture as the "first step in the new direction of the journey" for jewels in the industry, which she feels currently has no standards.
The star, whose husband is British actor Colin Firth, has produced a documentary to air during Cannes. The True Cost follows the impact of high street clothing on the moral world.
“It’s really a journey into fast fashion and, I’m not sure how to say it politely, but basically how f**ked up this whole thing is," Livia explained. "Things are complicated and murky and totally unjust and wrong, so it’s a big call to reform, a big call to consumers to try to take a step back and start consuming maybe a bit more consciously."
© Cover Media