Belfast Telegraph

MaxMara concentrates on customers

Maria Giulia Prezioso Maramotti believes the customer is key for MaxMara.

Maria represents the third generation of Maramottis to work for the fashion label. Maria is the regional manager for the firm in North America.

The 27-year-old firmly believes that the MaxMara customer is the label's priority.

"Our mission is to talk to the MaxMara customer," Maria explained to WWD. "To tell her about our projects and about the strength of the MaxMara product, to make her feel well and to provide the best possible service."

The luxury fashion house is well known for its ready to wear clothing. Maria is keen to inform all collaborators that the everyday woman is their best representative, and they must cater for her.

"I always tell my collaborators that a woman who enters one of our boutiques and tries on a coat, a total look or a bag and buys it is our spokeswoman, our ambassador," Maria insists. "Because she is real, she walks on the streets and works. And she does it wearing one of our outfits and the whole world can see her."

MaxMara presented their Spring/Summer 12 collection at Milan Fashion Week in September.

The Italian label was established in 1951 by Achille Maramotti, Maria's grandfather. Maria has always hoped to join the company, but is adamant that her family link does not influence her day-to-day work.

"I've always wished to be part of the group," she enthused. "But certainly my approach, while one of the biggest fans of MaxMara, is more managerial than creative. I've grown up listening to talks about work, so the chance to enter the company was a success for me, and I've been allowed to start from zero."

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