M.I.A. inspired by counterfeits
Published 07/10/2013 | 14:31
Donatella Versace “can’t wait” to see people wearing Versace’s collaboration with M.I.A.
It has been confirmed that the outspoken singer is teaming up with the legendary Italian fashion house for a collection. M.I.A. ]felt inspired by copycat designs found in London markets when creating her line.
"When I was contacted by Versace, it seemed a great idea to invert the circle,” she explained to WWD. “Versace's designs have always been copied, now it's Versace that copies the copies, so those that copy must copy the copies. So this will continue."
The Grammy award-winning singer’s creations will feature Greek friezes and the famous Versace Medusa head.
Her 19-piece collection, titled M.I.A. x Versus Versace, will be available from October 16.
Donatella Versace, the brand’s creative director, is thrilled with the 38-year-old music star’s outlandish ideas.
"I adore the energy of the street, so when M.I.A. proposed to expose the issue of counterfeit Versace pieces by creating a collaboration inspired by these items, I thought it was an incredible idea,” she explained. "The collection represents all that I love of the new Versus Versace: it's fast, it's noisy, it's brazen and it blends the world of music with that of fashion. I can't wait to see it worn."
A photoshoot starring M.I.A. took place in marketplaces around east London, but the campaign has not yet been unveiled.
Rumours M.I.A. would be collaborating with Versace first surfaced in November last year.
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