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Michael Buble pens love letter to fans with new scent

French perfumer Karine Dubreuil-Sereni was thrilled to be given the opportunity to create Michael Buble’s new prestige fragrance with “no restrictions”.

Michael Buble has described his new fragrance as “love in a bottle”.

The singer is gearing up to release his new scent for women, By Invitation by Michael Buble, on 11 September (16).

Speaking about the fine perfume, Michael said he wanted it to epitomise everything he is about.

“The idea was to create a special ‘invitation’ to fans into my new world of fragrance,” Michael explained in a statement. “I’m inviting women to enjoy a beautiful scent that represents my personal taste and imagination. By Invitation is what I’d call ‘love in a bottle’.”

The fragrance is described as a “glamorous floral oriental, encompassing the iconic flowers of love”, and has notes of red fruits and bergamot combined with Lily of the valley, peony and wild jasmine as well as sandalwood-musk and vanilla.

It also looks as good as it smells, in a elegantly-shaped bottle suspended in a gold bracelet.

By Invitation was created by Michael alongside French perfumer Karine Dubreuil-Sereni, who was thrilled to be given the opportunity to create a scent with “no restrictions”.

“Creating Michael’s first fragrance was a unique and exciting experience for me,” she smiled. “I rarely get the freedom to use the finest ingredients to create a prestige fragrance for women, but with Michael, I didn’t have any restrictions. I imagined myself as the woman who would wear the dream perfume of his imagination.

“The result is beautiful and exquisitely reflects the way he would love a woman to smell.”

As well as the eau de parfum, By Invitation will be available as a body lotion and shower gel.

While Michael is hugely successful in the music world, By Invitation marks his debut fragrance.

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