Belfast Telegraph

Mike Sorrentino 'is wrong to sue'

Abercrombie & Fitch are trying to end their ongoing feud with Mike 'The Situation' Sorrentino.

The Jersey Shore star has filed a lawsuit against the clothing retailer claiming they have profited off of its false affiliation with him. The upset started in August, when Mike and the cast of Jersey Shore were offered money by Abercrombie & Fitch not to wear the company's clothes. The brand was worried that association with the controversial television series could cause a drop in sales.

A month later the star filed a lawsuit claiming the company had cheated him by using his trademarks, his nickname The Situation, and his catchphrase GTL (meaning Gym, Tan, Laundry) in a line of mocking T-shirts.

According to TMZ, the fashion brand is arguing that Mike "doesn't technically own the trademarks" yet, he has only applied for them. They also say his application for GTL has been suspended because MTV already own Gym Tanning Laundry, and the phrase is too similar.

Additionally they say that the prints are protected under the law that allows parody as part of free speech.

Mike has yet to comment on the new developments.

The television personality officially launched his brand new clothing line in October emblazoned with his nickname, The Situation Nation.

He has also been the face of a number of endorsements in the past including Devotion Vodka, Reebok Zigtech shoes and a vitamin line for GNC.

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From Belfast Telegraph