Mila Kunis lands gemstone deal
Published 21/02/2013 | 08:30
Mila Kunis has been signed up as the Global Brand Ambassador for Gemfields' new campaign initiative.
The actress will star in the company's campaign adverts wearing one-of-a-kind emerald and ruby jewellery.
The 29-year-old beauty was selected by the London-based gemstone producer for her stunning looks and her interest in precious gems.
"[Mila was chosen because of her] natural beauty, versatility, intelligence and love of rare coloured gems," Gemfields announced in an official statement.
The star will appear in the luxury adverts wearing unique creations by six designers who have partnered with the jewellery brand.
Mila travelled to Africa to learn more about its ethical mining practises before accepting the role.
During her time in the country Mila took part in various community projects sponsored by the brand.
She also spent time at the Gemfields’ mine in Zambia, which produces roughly 20 percent of the world’s emeralds.
Speaking at the launch of the new global campaign in West Hollywood on Tuesday, Mila explained why this trip was vital.
“Before signing on, it was incredibly important to me to know where everything comes from,” Mila revealed to WWD. “I want to learn from the people I surround myself with and the companies I work for, because when I don’t listen to that little gut [feeling], it doesn’t work out that well.”
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