Mulberry names new CEO
(Cover) - EN Beauty - Mulberry's new chief executive office is Bruno Guillon.
Bruno previously held the position of managing director of France at Hermés and in the past he has worked for Louis Vuitton Moet Hennessy (LVMH) and Nina Ricci.
He is delighted with his new appointment and believes Mulberry is "a great British brand with a unique heritage and an exceptional opportunity for growth".
He will work closely with designer Emma Hill and her team to create more of the bestselling leather bags the company is famous for.
The Frenchman will succeed current chief executive, Godfrey Davis, from March 1 2012.
Godfrey, who has been CEO since 2002, is preparing to take on the role of non-executive chairman.
"I am delighted that Bruno will be joining us as chief executive," he said in a statement. "We have planned our management succession carefully and have been actively searching for the right candidate since the beginning of this year. Bruno brings with him a wealth of luxury goods experience and an ability to drive our ambitious plans for international growth."
Bruno will have a tough act to follow as Mulberry is basking in its recent success.
A combination of marketing campaigns and celebrity fans has helped the label to gather impressive funds.
The brand announced earlier this month that their profits had trebled over the first half of the financial year.
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