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Nicki Minaj and Rebel Wilson front new Beats By Dre campaign

Published 18/10/2016

Nicki Minaj
Nicki Minaj

The wireless headphones ad is designed to tie in to the recent launch of the new iPhone 7.

Rapper Nicki Minaj, actress Rebel Wilson and Olympian Michael Phelps are among the stars who have become the new faces of Apple's latest Beats By Dre campaign.

Pharrell Williams, DJ Khaled, model Karlie Kloss, rapper Travis Scott, actor Steve Buscemi, and model Amber Rose also star in the new commercial for Beats By Dre's range of wireless headphones.

The ad, set to the sounds of I've Got No Strings from Disney's Pinocchio, highlights a variety of ways fans can multi-task while using the wireless audio devices.

Hip-hop star PARTYNEXTDOOR dances with his dog, while Buscemi takes a twirl in the aisle of an aeroplane, and U.S. swimming great Phelps spends quality time playing with his baby son Boomer.

The new campaign ties in to the recent launch of Apple's new iPhone 7, which no longer features a headphone jack. The design decision was widely criticised by fans and industry experts alike, but the move didn't hurt sales of the device as it promptly sold out across the globe upon its release in September (16).

Superproducer Dr. Dre co-founded the Beats Electronics audio firm in 2008 with former Interscope Records executive Jimmy Iovine.

Their Beats By Dre headphones and speaker lines quickly took off, becoming huge hits on the market, with superstars including Justin Bieber, Lady Gaga, Sean 'Diddy' Combs and Nicki Minaj each landing their own style of headphones.

Dre and Iovine sold the company to Apple bosses for a whopping $3 billion in 2014, but remained onboard to continue overseeing the growth of the brand.

© Cover Media

Online Editors

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