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Nicole Richie: I understand fashion biz

Nicole Richie is gravitating towards more delicate jewellery, rather than chunkier pieces.

The reality TV star, who appears in her own show Candidly Nicole, is behind the popular line named after her daughter.

Nicole is preparing to launch a pop-up store, which opens its doors on July 3 in Los Angeles.

"I’m gonna use the store as sort of a palette of where I want the brand to go. When I started with jewellery in 2008, I was still discovering who I was as a designer. Back then, I was coming from 90 per cent of a creative place and now I can confidently say that I’m 50-50 creative and business," Nicole told WWD. "I’ve learnt so much along the way, I understand the retailers now on a different level, and I know what it takes to grow our business.”

Since finding fame in 2003 on show The Simple Life with former best friend Paris Hilton, Nicole has had a complete style overhaul. Gone are the tacky outfits, replaced with a cool boho vibe.

House of Harlow represents her love of retro pieces, but her accessories tastes have also evolved recently.

“I’m a more-is-more type of person when it comes to jewellery. When I started House of Harlow, it was basically all huge, oversize very costume-y pieces because I used to only wear chunky jewellery. Now I’m gravitating toward more delicate pieces,” she divulged.

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