Belfast Telegraph

Monday 21 April 2014

Nicole Richie reveals Macy's designs

Nicole Richie

Nicole Richie has revealed some "definitive bohemian" sketches ahead of her capsule collection launch for Macy's Impulse.

The reality TV star-turned-designer is readying a 24 to 30 piece collection exclusively for the department store, which will be available in shops and online this September.

Nicole has released some sketches from the hotly-anticipated range to create a buzz before the official launch.

According to WWD, the images show a "definitive bohemian chic look" which "emphasises prints and pieces with versatility."

Nicole has previously explained what the range will contain.

"This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers," she revealed, adding the clothes are for the "modern woman" and her "many different layers."

Store bosses think the 30-year-old beauty is the perfect collaborative partner.

"Nicole is pretty savvy when it comes to the fashion business and understanding consumers. She's a real fashion influencer," Martine Reardon, Macy's Inc.'s chief marketing officer said.

"She's got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style."

Nicole's exclusive Macy's Impulse line will be sold in about 100 Macy's locations.

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