Belfast Telegraph

Sunday 21 September 2014

Olivia Palermo: Cherish de la Renta’s designs

Olivia Palermo
Olivia Palermo
Olivia Palermo
Olivia Palermo

Olivia Palermo has praised American designer label Oscar de la Renta for making stylish garments a girl wants to "cherish".

The style icon is the face of the label's new line for fashion discount website The Outnet.

Olivia described why she chose to front the collection of vintage-style clothing from the American label, which was founded in her home city of New York.

"Oscar de la Renta is one of the most iconic, American designers that every girl dreams of wearing. Oscar's attention to detail is simply amazing - the lines, the fabrics, the colours - he doesn't miss a thing," she gushed to GraziaDaily. "His collections are full of pieces to keep and cherish forever. Everyone can feel beautiful in Oscar de la Renta."

The 1950s-style garments modelled by the star include light-weight gowns, tea dresses and silhouette-enhancing fabrics that tailored to show off the female form.

Floral prints and feminine pink colours feature in the 24-piece collection created exclusively for the label to celebrate the 60th anniversary of Oscar de la Renta's launch.

The line will debut on the website from February 26, and expected to sell-out.

The CEO of the fashion house has previously discussed what they hope to achieve with this less-costly sister line to their high fashion items.

"We have things around here that are underutilised — [such as] 40 years of patterns, fabrics and artwork that a lot of people spent time on. We thought, perhaps we can put something together in a way that is new, that doesn’t require as much development time and in an exclusive way," Alex Bolen said. "[But] the thing we have to be careful about is that we don’t want to dumb down our product or offer the same thing at two different prices."

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