Belfast Telegraph

UK Website Of The Year

Olivia Wilde: 'Vintage is the most sustainable way to shop'

Published 06/04/2016

Olivia Wilde
Olivia Wilde

Olivia Wilde's Conscious Commerce has collaborated with high street retailer H&M for a second time.

Actress Olivia Wilde wears as much vintage clothing as possible because she's convinced it's the most sustainable way to shop.

The Vinyl star is a co-founder of creative agency Conscious Commerce, which aims to encourage sustainability among consumers, and Olivia does her best to be a poster girl for the campaign.

"I like to buy from brands that invest in sustainability and I like to wear a lot of vintage," she told Fashionista. "It's obviously the most sustainable way we can shop. It’s difficult to wear head-to-toe vintage, but I like to incorporate vintage pieces into my wardrobe, whether it's T-shirts or dresses or jackets or a lot of accessories."

However, her love of vintage doesn't mean the 32-year-old is opposed to shopping in high street stores - Conscious Commerce has partnered with retail giant H&M for the second year in a row for its H&M Conscious Exclusive Collection.

"We've partnered with them to just celebrate this initiative that they've taken, and I'm such a fan of all the effort they're putting toward this more sustainable fashion future," Olivia explained. "They really are redefining what it means to be fashion forward."

The range launches on 7 April (16) and was created from recycled and sustainable materials.

Olivia admits a 100 per cent sustainable and eco-friendly lifestyle is difficult to maintain, and denim and leather are two of her biggest weaknesses.

"Those are two industries that are incredibly wasteful - denim wastes a lot of water, but now there's the opportunity to buy recycled denim that H&M is working with, or buy organic cotton that's less wasteful and uses less pesticides, which obviously have an enormous environmental impact," she added.

"None of us are perfect. I try to just incorporate as many pieces as I can into my existing wardrobe. I love my leather bomber jacket. I wear it almost every day, but I'll wear it with a vintage shirt or an H&M Conscious Exclusive dress and know that incrementally I'm making a difference just by slowly investing in pieces that are less damaging overall."

© Cover Media

Online Editors

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph