Olivier Theyskens: Fashion is vast
Olivier Theyskens insists couture will never die because there is a place in fashion for everything.
The designer is creative director of Theory, and creates his own line for the brand called Theyskens' Theory. He previously worked for Nina Ricci but is now more interested in creating pieces which are affordable for a wider market.
However, that doesn't mean he sees no place in the world for expensive clothing.
"There is room for creativity at every level. Even during the golden age of fashion you had haute couture houses where the designers didn't have money. And it's true that today there are big businesses but that's the way things are," he told Blue Carreon for Forbes.
"I don't think couture will die. But it should have no pretension that it will conquer the world. It's not something that will disappear because all you need is a thread and a needle to start making something couture."
Theory is much more accessible than the other labels Olivier has worked for. Despite this, he's still designing in the same way and thinks his clothes will appeal to those who have grown to love him in the past.
"It's about designing fashion that makes it more affordable, more accessible. When I started at Ricci, I did street wear for very cool, young girls but the price point was for the fourth floor of Bergdorf Goodman next to Carolina Herrera. My cool girls cannot afford it," he explained.
"When I left Ricci, everywhere around me were girls wearing beautiful silk dress from Zara and H&M and this was what I wanted to design; clothes you can buy. That's how I became attracted to Theory. But I don't think I am more commercial. The same people who bought my earlier collections are the same people buying Theyskens' Theory."
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