Olsens eager to offer basics
Published 17/10/2013 | 14:15
Mary-Kate and Ashley Olsen hope their collection The Row will make designer pieces stand out.
The twin sisters have their own fashion line called The Row. With pieces such as black skirts and white woollen jumpers they want their simple designs to put more emphasis on a statement piece, an idea they thought was missing in the industry.
"We saw a space in the market... we knew there wasn't another brand offering basics in a luxurious and contemporary way," Ashley told Net-A-Porter's magazine The Edit. "If I wear certain designer brands, or too much of something, I look crazy and I need something to break it up. If you are wearing a Chanel jacket and you need an anonymous piece that will show just how special the jacket is, I hope that is what The Row gives to you."
The siblings became interested in fashion at a very young age. It was during their time in hit TV show Full House when they realised they had potential to take their hobby forward.
"[On Full House] we would be in six-hour fittings three times a week, because we had to wear 12 different outfits," Ashley recalled.
"We were designing clothes for ourselves as we were so petite... So I think that is when we became obsessed with fit, and now the obsession has become a profession," Mary-Kate added.
The 27-year-old stars are keen to help younger people break into the industry. They always make sure they take the time to advise hopeful designers and point them in the right direction.
"I sit on a couple of boards, and [whether it is a] jewellery or furniture designer, we figure out who they need to talk to," Ashley insisted.
"It's nothing for us to pick up the phone, but it means a lot to do it," Mary-Kate smiled.
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