Pack some power into that pout with help from Kylie Jenner
You can't escape the contouring craze - your lips need to be lacquered to the max too
There's a new beauty trend sweeping Instagram. And, like all good selfie sensations, it involves two crucial elements: contouring and clan Kardashian. But this isn't about Kim and her killer cheekbones, it's lil sis Kylie's most coveted curves - her lips.
The frenzy surrounding the social media star's pillowy pout has swollen to new proportions with the rise of lip contouring - the art of masterfully using make-up to cheat your way to more voluptuous lips, without the need for fillers or, as per last year's terrifying trend, a shot glass.
Clearly, demand for Kylie-esque lips is huge. Jenner's line of liquid lipsticks and lip-liners did its level best to break the internet when they launched, with key Kylie colours selling out in seconds and leaving empty-handed fans glued to Twitter for news of the next drop.
And then there's social media megastar, Huda Kattan (aka Huda Beauty), who has amassed a staggering 14.5 million Instagram followers and more than 83 million views on her YouTube channel for her pout-plumping tips.
So it's no surprise that the launch of the Dubai glamazonian's own line of Lip Contours was an instant sell-out when it touched down at Cult Beauty - and the site's founder, Alexia Inge, is expecting similar make-up-induced mania when her new Liquid Matte Lipsticks touch down this week (cue hysterical screams).
"We are ramping up the site servers in preparation," says Inge. "When we launched the Lip Contours they not only sold out in a matter of hours, the volume of desperate customers crashed the site."
But she believes the hype is entirely justified - in fact, she plans to be first in the queue when they arrive. "Huda has totally smashed it with this range," she says.
"The formula is a great compromise between moisturising and immovable. Plus, the colours are designed to complement each other when layered for a contoured lip that lasts all day. I am smitten."
Of course, as with cheek contouring, the right kit is just the beginning - the rest is down to expert application. So even if you haven't managed to get your hands on one of Kylie or Huda's gold-dust lip-enhancers, here's how to get to grips with lip contouring.
For a smooth, moisturised base, try Ciaté London's new Scrub Stix (left, £15, ciatelondon.com) to exfoliate and soften lips. Or, for a super-hit of hydration, pop on one of Starskin's Dreamkiss Lip Sheet Masks (£8.50, selfridges.com) for 15 minutes. Sarah Chapman's new Lip Enhancer (£29, sarah chapman.net) is also loaded with Neodermyl (known as the "needle-free filler") to plump your pout.
Make like J-Lo circa 1998 and choose a liner slightly darker than your natural tone to draw an outline just outside the border of your lips, paying particular attention to the centre of your lips to give the illusion of fullness. Huda's personal favourite is her brown-nude hue Trendsetter (right, £16 cultbeauty.co.uk). Marc Jacobs' Poutliners (£18, harrods.com) are also boosted with collagen for a smooth line, while Topshop's Lip Contours (£6.50, topshop.com) come in complexion-matched hues.
To copy Kylie's signature look, opt for a matte, nude shade just lighter than your liner. Hourglass's Opaque Rogue Liquid Lipstick in Canvas (left, £25, liberty.co.uk) boasts a velvet finish without drying out lips. A boozy red - like Topshop's Liquid Lip in Decoy (£8.50) - also works well on darker skin toneswith a blackened liner.
Continuing with the Nineties theme, a frosted lipstick - applied to the centre of the lips - adds an extra shimmering dimension. Try Urban Decay's Vice Lipstick in Metallised (£15, urbandecay.co.uk). A touch of highlighter on the cupid's bow also helps to accentuate the faux-fullness.
Finally, add a slick of gloss over the top for extra plumping power. Clinique's Long Last Glosswear (left, £16.50, clinique.co.uk) is best for minimal touch-ups.
Now all that's left to do is work on your #selfie.