Penelope Cruz’s lingerie line inspired by '50s bombshells
Penelope Cruz loves working with Agent Provocateur on her L'Agent line because the brand allows her to be hands-on with the design process.
Penelope Cruz’s latest collection with Agent Provocateur was inspired by Hollywood screen sirens.
The Spanish actress and her sister Monica teamed with the British lingerie company over two years ago on L’Agent, a more competitively priced diffusion line suited to the younger customer.
Speaking about her latest L’Agent collection, which was created along with Agent Provocateur Creative Director Sarah Shotton, Penelope says that she was very much inspired by the sultry stars of the silver screen in the 1940s and 1950s as well as rock’n’roll glamour.
"Sophia Loren is a constant source of inspiration for our collections. She personifies sexiness in a woman and is a true living icon," she mused to Elle.com. "Being an actress I'm drawn to this imaginative storytelling part of designing. I always like thinking of a scenario and a theme for the collection. "
The collection features an unusual bra in a soft blush hue, which has a scalloped-edged, fawn lace darted cups above a matching longline panel, for a trend-led style which hugs the figure. It also has sleekly sexy bodysuits which include lace inserts across the bodice.
While her star power means she could have landed any lingerie deal she wanted, the 42-year-old claims she’s always had a natural affinity for Agent Provocateur and appreciates how the designers aren’t afraid to use bright colour. She also loves the hands-on approach the brand allows her and enjoys being a part of the entire creative process - from choosing the lace to giving the go-ahead on where intricate embroidery should be placed.
"I really love all the bright colours. It's what drew me and my sister to Agent Provocateur - the risky vibrant colours. I like that with this brand we can open people's mind to dare to be a bit more brave with their lingerie," she said.
L’Agent has been a huge success since day one, boasting seven standalone stores in cities such as London and New York, as well as hundreds of stockists around the world.
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