Penélope Cruz: My bag design is so Spanish
Penélope Cruz says the Cruz handbag she designed for Loewe has a distinctly Spanish appearance.
The actress was announced as the face for Spanish leather goods manufacturer Loewe at the end of last year.
For her debut design collaboration Penélope teamed up with her sister Mónica and the label’s former creative director, Stuart Vevers, on the Cruz bag.
Penélope says the cross-body bag, featuring outside pockets, was designed for a woman on the go.
“We wanted to do something special but also practical, and we wanted the design to have an unmistakable Spanish element,” she told WWD.
“We wanted a bag that would be useful for women who need to carry many things and have them all to hand at the same time,” Mónica agreed.
Their design will hit the label's worldwide stores from November 1. The handbag is part of a capsule Cruz collection that will also include coin purses and large zip wallets.
The Spanish siblings have previously teamed up to design a capsule collection for high street store Mango.
Penélope says designing the range for Loewe with Mónica was similar to how they've worked together before.
“We usually like the same things. When we do the design meetings separately, we tend to choose the same materials and colours,” Penélope explained.
The actress has signed a three-year deal to be the face of the luxury leather goods line that started with her Spring 2013 campaign.
For her next adverts the sultry brunette has reunited with photographers Mert Alas and Marcus Piggott for the Fall campaign.
The images show Penélope pictured looking elegant while posing on the rooftop of the Casino de Madrid.
Leather goods maker Coach Inc announced on Monday last week that they have hired former Loewe frontman Stuart to be their new executive creative director, replacing Reed Krakoff.
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