Penélope Cruz: My lingerie line is for everyone
Published 30/07/2013 | 10:38
Penélope Cruz will make her directorial debut with a short film for Agent Provocateur tomorrow.
The Spanish actress has designed a lingerie collection with her sister Mónica Cruz for Agent Provocateur.
Penélope - who recently gave birth for the second time - has directed a short film to showcase their L'Argent line which will debut in London tomorrow night.
“[The film is] very personal and important for me… a very interesting experience. They gave me all the freedom, and I was able to tell the story I wanted to tell," she explained to WWD. "I used women of all shapes and ages, as it was important for me to let women know that this brand is for everyone."
The film was made in the family's native Madrid area. Penélope enlisted Mónica to model garments and tapped younger brother Eduardo to compose the music. The promotional short also features a variety of women wearing the L'Argent underwear line, including Irina Shayk, who is the main attraction in the advert.
"I chose Irina, as she is such a vivacious woman, and with all the beautiful women in the campaign, I really needed someone who would keep the audience’s attention," Penélope added.
The collection designed by the sisters will go on sale from August and features 15 styles, each of which will have seven or eight pieces, including briefs and corsets.
News of the five-year deal between Agent Provocateur and the two Spanish siblings broke last October.
"It is so exciting for me and Mónica to embark on this new adventure," Penélope gushed at the time. "We have always been huge fans of Agent Provocateur and both of us are very much looking forward to this long-term collaboration. We feel extremely happy to become part of this great team."
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