Belfast Telegraph

Thursday 2 October 2014

Pharrell confirms Adidas collaboration

Pharrell Williams

Pharrell Williams has signed a deal with sports brand Adidas.

Rumours have circulated for months that the Happy singer would join forces with the sports brand.

And today Adidas confirmed an official collaboration with Pharrell.

"Working with a brand like Adidas is such an incredible opportunity,” the 40-year-old said in the statement. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and Bionic Yarn.”

Bionic Yarn is Pharrell's Earth-friendly textiles company and will reportedly be used in some of the label's collection.

Both parties seem equally pleased to be working with each other.

“I am truly thrilled to work with Pharrell. He is a pop culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests," said Dirk Schönberger, Global Creative Director for Adidas Sport Style. "He is the perfect fit for the multi-faceted company that is Adidas.”

Pharrell has been photographed wearing the brand's clothing for months, most notably at the Oscars ceremony earlier this month, where he wore custom red Adidas sneakers and its black leather track jacket.

The Adidas collaboration is just the latest in a long list of ventures that Pharrell is undertaking, as it was announced earlier this month that he would be releasing a fragrance.

The N.E.R.D star is teaming up with Japanese fashion house Comme des Garçons to create a unique fragrance called Girl, named after his latest record G I R L.

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