Belfast Telegraph

Wednesday 1 October 2014

Pharrell for Peace Love World

Pharrell Williams

Pharrell Williams is launching a range of T-shirts with Peace Love World today.

WWD reports the Happy singer has teamed up with the Miami-based lifestyle brand to create his own collection, marking the label's first ever celebrity range.

Pharrell's designs will launch today, on the international Day of Happiness. Peace Love World already has its own 'I am happy' items of clothing, which the musician spotted talkshow host Ellen DeGeneres wearing during a filming of her programme.

This interest in Ellen's hooded sweater led to Pharrell meeting Peace Love World creator and designer Alina Villasante to discuss joining forces.

His T-shirts feature the slogan above, along with new ones such as 'Happiness is the new black' and 'Happiness is the truth'. They also have a stickman smiley face on the front, complete with Pharrell's iconic Vivienne Westwood hat.

The tops will be sold online at websites bbcicecream.com and peaceloveworld.com as well as his own store Billionaire Boys Club in SoHo, New York.

This collaboration is just one of many Pharrell has taken on over the last year alone. It was earlier this month the musician-and-producer announced he was launching his own scent for men and women with Japanese fashion house Comme des Garçons.

Again he took inspiration from his music, naming the fragrance Girl after his latest record G I R L. It also demonstrated Pharrell's persuasion skills, as it was the first time head of Comme des Garçons, Rei Kawakubo, has worked with a music star on a scent.

“I am so honoured to be working with Comme des Garçons and cherish the education that I’ve experienced in this collaboration," he told WWD.

Prior to this, Pharrell created a range of sunglasses with French label Moncler. He also looked to Rei as inspiration for this venture.

© Cover Media

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