Pharrell Williams was chosen to join Rihanna's Styled To Rock series as a result of his influence in the world of fashion and music.
The hip-hop star was announced as the new mentor on Rihanna's fashion reality show Styled To Rock yesterday.
The series will air on the Style Network later this year and will see Pharrell team up with pop songstress in a search of the up-and-coming designers of tomorrow.
“We are delighted to have Pharrell, who is a driving force in both the music industry and fashion world, serve as a mentor on Styled to Rock," said Salaam Coleman Smith, President of Style Media to HollywoodLife.com. “Pharrell’s unique aesthetic and commitment to individuality combined with Rihanna’s vision for this series will enable our aspiring designers to hone their craft and learn from the very people who set the trends.”
The ten-episode series will give 12 hopefuls the opportunity of a lifetime, to create unique fashion pieces for A-list celebrity talent. Pharrell is not only lending his eye for trends to the show, but also his advice on making a success out of a clothing line, having turned his hand to designing collections throughout his time in the public eye.
It was announced earlier this week that Pharrell has collaborated with Mark McNairy on a new line of goods called BBC Black.
The collection uses military performance fabrics fused into simple and striking street wear.
"What this does is highlight the silhouette, that's what all black does," Pharrell told GQ.com about the line. "[Mark] he's a talented designer and partner in the business. I don't want to give the samples back. All black has been a trend in hip-hop for years. [This line] is a celebration of great silhouettes, done all in black."
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