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Pharrell Williams' new style director role

Published 10/04/2015

Pharrell Williams
Pharrell Williams

Pharrell Williams has landed yet another designing gig, creating clothes that are "cool and sustainable".

The singer will be working alongside the South African department store as style director for a sustainable-fashion collaboration, reports WWD.

It's a natural move for the star, who praised the company for being “a global blueprint for how good businesses should do good business”.

“[The new collaboration will call on everyone] to work together to uplift education in South Africa. For food farming that goes easy on the planet. And to create fashion that is just not cool, but also sustainable," he added.

Ian Moir, chief executive officer of Woolworths Holdings, Ltd., is also looking forward to teaming up with the 42-year-old. He hopes that Pharrell's status will shine some light on an important issue.

“[Pharrell is] a global icon for social cohesion, advancement through education and environmental awareness — these same values lie at the heart of our business and form the foundation on which this partnership is built," he explained.

Alongside Bionic Yarn, an endeavour that makes fabric out of recycled plastic, Pharrell and Woolworths will launch a sustainable T-shirt competition. Here, design students can let the musician judge their creations and be in with a chance of winning around $2,000. The winners' designs will also be stocked in Woolworths stores all over South Africa.

It's hardly the first time Pharrell has teamed up on a style venture. The star has worked with brands including Moncler, Adidas and Chanel in the past.

© Cover Media

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