Belfast Telegraph

Pharrell Williams' palm tree offering for Adidas

Pharrell Williams and Billionaires Boys Club have once again teamed up with Adidas Originals.

Pharrell Williams has gone palm tree crazy for his latest line with Adidas Originals.

The hitmaker is already behind the mega successful rainbow hued Supercolour Adidas 1 sneakers, as well as other sporty offerings.

Pharrell latest work with the sportswear giant is the perfect look for summer, with green palm trees adorning a pair of white Stan Smith sneakers, a red version, and a T-shirt, shorts and a zip up also on offer.

The Palm Tree Pack is also in collaboration with Billionaires Boys Club (BBC), the clothing retailer Pharrell founded with Japanese fashion designer Nigo.

Adidas took to Twitter to share news of the latest pieces: “We’ve teamed up with @Pharrell and @bbcicecream for the Palm Tree Pack. Available June 25th at select retailers.”

Footwear News reports the Happy singer took inspiration from one of his BBC Ice Cream shoes for the new Adidas offerings. Instead of the usual picture of Stan Smith on the tongue, it has been replaced with the BBC astronaut logo and a B logo also features on the heel.

Pharrell’s portfolio with Adidas also includes the recent Pink Beach line, which sold out after two releases in April and May (16). During a chat with last month (May16), the 43-year-old praised Adidas and his working relationship with the brand.

“We’ve had a really wonderful relationship,” he smiled. “We learn from each other. And we benefit from the service to push and advance the culture forward in whatever ways we can. We try to communicate that through our campaigns and the actual product and through the kind of messages that we put out. That’s our main focus.”

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