Bollywood star Priyanka Chopra is to star in Guess' latest campaign.
The beautiful new face of the label is relatively unknown in the Western world, but has garnered great success as a Bollywood actress in her native India as well as being crowned Miss World in 2000.
The new campaign launches in the December issues of Harper's Bazaar, Nylon, Paper, Marie Claire, Elle and WSJ. magazine.
"I'm their first brown model. For a global fashion brand, for them to move their campaign into a global space, for me it's an honour.
"Guess pictures are so iconic. They show women as beautiful, feminine, powerful and yet candid. But being the next Guess girl was something that I would have never thought of, but when I met Paul [Marciano, co-founder of Guess] he was like, 'You're it. It has to be you.'" she explained to WWD.
The images were taken by music legend Bryan Adams, who's also lensed the three previous Guess campaigns.
Priyanka was surprised at the choice of photographer, but after getting over her initial shock the pair got on famously and produced a sizzling set of photos.
"I never even knew Bryan was a photographer. I just knew of him as an incredible musician, and he's super famous in India.
"But when we met, we were just like a house on fire. The vibe was like a young Sophia Loren. I wanted to play characters, and I wanted to be in the mood. I wanted every picture to speak of a story," she said.
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