Belfast Telegraph

Rachel Bilson: Shoe designing is fantastic

Rachel Bilson loved designing "cute shoes" for online retailer ShoeMint.

The American actress is the latest celebrity curator for the online store BeachMint which launched last October with JewelMint.

The jewellery line was designed by Hollywood star Kate Bosworth and her stylist and longtime friend Cher Coulter. The company has unveiled its latest project, ShoeMint.com, which will go live in late November.

Rachel and her stylist, Nicole Chavez, have signed on as the celebrity designers. The brunette beauty was thrilled to lend her fashion know-how to the growing social commerce company.

"I loved the idea of designing really cute shoes that are affordable and accessible," she told WWD. "The whole idea behind the BeachMint brand makes the online shopping experience so personal."

Steve Madden is partnering on the production of the shoe line.

BeachMint has a number of celebrity collaborators. Kate joined the company for their jewellery line, while Ashley and Mary-Kate Olsen curated StyleMint, which launched in July. Their line features an exclusive T-shirt collection.

Jessica Simpson is lending her professional beauty opinion to BeautyMint, which is a personalised monthly skincare system

Rachel has experience in the fashion industry already, having teamed with DKNY Jeans, but ShoeMint will be her first footwear project.

The shoes from the highly-anticipated collection will sell for $79.99.

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