Belfast Telegraph

Reese Witherspoon is telling a new story with fashion

Reese Witherspoon has had a huge learning curve with her lifestyle business Draper James.

Reese Witherspoon hopes her venture into fashion will allow her tell different types of stories.

The 40-year-old became a household name thanks to acting, which saw her telling stories through her film work. But in 2015 Reese switched gears and founded lifestyle brand Draper James, which reflects the style and grace of her Southern upbringing with clothes, accessories and homewear pieces.

“The South is on fire right now,” Reese beamed to Britain’s Glamour magazine. “I’m a storyteller, and fashion is storytelling, too. This has put me in a new sphere of influence. I’m very motivated to tell stories which haven’t been told.”

Reese was crowned the publication’s Entrepreneur of the year at its annual awards, an accolade previously given to Kate Hudson, Jessica Alba and Victoria Beckham. Reese wasn’t at the glitzy ceremony on Tuesday night (07Jun16) in London, though Hollywood heavyweights Susan Sarandon, Rose Byrne and Sigourney Weaver were.

Talking about her business, Oscar-winner Reese admits it’s been scary at times.

“Starting a new business at the age of 39, not knowing anything about retail, distribution, e-commerce, net sales, I had a huge learning curve,” she said.

Another risk was financing the company, which Reese did herself: “It’s all my own money, all my own time.”

The gamble paid off though, and Draper James has become the go-to site for women around the world. In October (15) the label opened its first stand alone store in October (15). Sharing her excitement on Instagram, Reese uploaded a snap of the store in her hometown of Nashville, Tennessee.

"I am so proud!!!. The first ever @draperjamesgirl store is officially open in #Nashville!! 2608 12th Avenue South!" she captioned the snap.

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