Reese Witherspoon's Goop-style venture has now been given a name.
The Oscar-winning actress is hot on the heels of Gwyneth Paltrow, who founded the popular Goop initiative. Now E! News has revealed that her competitive venture has been named in honour of her grandparents and her southern roots.
According to the website, her lifestyle company will cover lingerie, bed and bath products, kitchenware, handbags, fragrance and cosmetics, furniture, swimwear, pens, pencils, stationary, swaddling blankets and plastic storage containers.
An official description of Draper James reads: "This multi-channel lifestyle brand founded by Reese Witherspoon will emphasise her southern roots and personal style. The first store will open in 2015."
News that Reese, 38, was launching the company first broke last month. It immediately drew comparisons to Gwyneth's Goop, which the star used to announce her "conscious uncoupling" from husband Chris Martin in March.
It's possible that a bit of friendly rivalry is on Reese's mind, considering a comment the fellow actress made about her previously.
“Even actresses that you really admire, like Reese Witherspoon, you think, ‘Another romantic comedy?’ You see her in something like Walk the Line and think, ‘God, you’re so great!’ And then you think, ‘Why is she doing these stupid romantic comedies?’ But of course, it’s for money and status," Gwyneth famously said.
Last month it was also revealed that former C. Wonder president Andrea Hyde would take on the role of CEO at Draper James.
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