Belfast Telegraph

Reese Witherspoon opens retail brand's first store

Reese Witherspoon is “so proud” of how her clothing line Draper James continues to expand.

Reese Witherspoon is officially a shop owner after her new retail brand Draper James had its first store opening in Nashville, Tennessee on Wednesday (21Oct15).

The Wild star launched her Southern-inspired lifestyle line in May (15), and now fans can flock to a brick-and-mortar location in the actress' hometown.

"I am so proud!!!," Reese wrote on Instagram. " The first ever @draperjamesgirl store is officially open in #Nashville!! 2608 12th Avenue South!"

The Oscar winner added a photo of the shop's exterior, which boasts a white and bright blue striped wall, along with the Draper James logo.

"I grew up in Nashville and it’s been such a direct inspiration for the brand," Reese tells Women's Wear Daily. "It just felt like the right place for our flagship."

The store was made to resemble a Southern home, decked out in bright colours and floral prints. Reese even hired interior designer Mark Sikes, who is working on the actress' private home, to create a feel of a house "rooted in tradition" as customers peruse the Draper James collection.

In addition to the comfortable couches and chairs scattered throughout the store, sales associates will also offer shoppers glasses of sweet tea and proffer cupcakes, staples of Southern cuisine.

Reese and Draper James CEO Andrea Hyde have plans to expand their retail stores, hoping for one to two openings a year for the next five years. The next shop will open in Dallas, Texas in November (15), with locations in Charleston, South Carolina and Atlanta, Georgia to follow.

In addition to clothing, Reese's Draper James line also features kitchenware, bed and bath products, furniture, cosmetics and handbags.

© Cover Media

Belfast Telegraph Digital


From Belfast Telegraph