Rick Genest lands skin beauty deal
Rick Genest has landed his first beauty deal.
The Canadian model, who is also known as Zombie Boy, shot to fame in friend Lady Gaga's Born This Way video.
Rick has been described as the "walking skeleton" for his eerie-looking tattoo's that cover a large majority of his body and his whole face.
The star is now the face of Vichy's Dermablend Pro tattoo concealer.
The commercial is a video that shows Rick looking completely unrecognisable, with apparently natural skin.
However, as he takes off his shirt and begins scrubbing with make-up remover his extensive tattoos gradually begin to appear. The rest of the film goes on to show how a team of make-up artists hide Rick's illustrated skin.
The 25-year-old's unique appearance was spotted by Gaga's creative director and stylist Nicola Formichetti on Facebook and he was immediately cast to star alongside her.
The heavily-inked star has even walked on runway show in Paris for Nicola's label, Mugler.
Dermablend's range of cosmetics specialise in totally covering skin flaws ranging from birth marks to tattoos, without the appearance of wearing a lot of heavy make-up.
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