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Rihanna announces new perfume

Published 22/07/2015


Rihanna has unveiled the stunning and very pink campaign she stars in for her forthcoming fragrance.

The 27-year-old Talk That Talk singer has released several perfumes since 2011.

And on Tuesday via Twitter she announced her fifth scent is forthcoming.

“Ladies!!! It's about that time!!! Brand new fragrance coming.... "RiRi" #ThisisRiRi (sic),” she wrote on the micro-blogging website attached to a campaign photograph.

The image sees Rihanna sporting long, flowing reddish locks while dolled up in nothing but silky, pink attire. She has pearls around her wrists, which are covered by elegant pink gloves. The star’s face is accented by gorgeous gold earrings in the photo.

Last year was an active time for Rihanna in terms of releasing fragrances. In November 2014 her scent Rogue Love hit shelves, which was a female iteration of a cologne called Rogue Man that reached consumers in June 2014.

Even though it was a product for males, Rogue Man did very well with Rihanna as the face of the campaign.

Donald Loftus, president of Parlux Fragrances, which is the licensee company behind her scent products, previously revealed why Rihanna decided to step into the world of cologne.

“The whole men’s category for us is trending very well,” he told WWD. “[Creating a men’s scent] has been something Rihanna has wanted to do since the beginning.

“Of the current pop icons, Rihanna has had some really long-term success [in fragrance]. That success has translated across the ocean. So her international following is huge, and that’s not always the case with celebrities.”

© Cover Media

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