Belfast Telegraph

Rihanna Armani shots revealed

Rihanna's new campaign for Armani Jeans has been unveiled.

The American songstress is making her debut as the new face of the label in the film-noir inspired fall 2011 advertisement.

The luxury fashion brand released the shots on their official Facebook page.

Rihanna is wearing a cropped blonde wig in the pictures, which were taken by Steven Klein.

"The concept was based on a classic film noir, giving it a contemporary twist - sexy, yet sophisticated," the Italian fashion brand explained.

Rihanna is wearing figure-hugging trousers and a textured cropped jumper that shows a hint of flesh in the pictures. The singer poses seductively against a backdrop of a classic car.

The gorgeous star takes over from Megan Fox as the face of the luxe label. She also fronts campaigns for Emporio Armani Underwear.

Sportsmen Cristiano Ronaldo, David Beckham, Rafael Nada, and fashionista Victoria Beckham have also undressed for the fashion giant.

Armani's Facebook page promises "more to come"

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From Belfast Telegraph