Rihanna joins forces with Stance
Rihanna has added sock designer to her burgeoning fashion CV.
The 27-year-old singer is expanding her career in the fashion business, following her range with UK retailer River Island and rumours she's creating her own brand. Her latest role is with US sock store Stance, with the star signing a three-year deal with the firm. She will be a contributing creative director as well as a new brand ambassador.
Her work starts today, with two styles created by her hitting the company's website. Men's and women's versions are available, costing $30, as well as over-the-knee ones for $26. They have prints which look like newspaper and vintage movie artwork on them, as well as Rihanna's 'Bad Gal' moniker.
There are 1,500 of the men's and women's ones made, all numbered from one up to 1,500. Rihanna has the first number, with 1,000 versions of the longer length made.
"I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project," she told WWD.
The star's first full line will be for Fall and will go on sale in September.
The team at Stance couldn't be happier to have her on board and are excited to see how she'll throw some RiRi sparkle onto their offerings.
"She creatively pushes the boundaries in everything she does,” Candy Harris, senior vice president of Stance’s women’s division, said. “It’s nice to work with out-of-the box ideas for our brand.
"There are very few women in fashion whose personal style can go from street to couture in a blink. She does it with such credibility and authenticity. It makes her an original."
At the moment Rihanna is also working with Puma and appearing in its campaigns, plus she's modelled for the likes of MAC and Balmain in the past.
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